Want to know a secret? If you’ve been following my blog you know that last year I was obsessively blogging about H&M’s brilliant collaboration with Lanvin. Wonder who is going to be next?
Once declined working with H&M in the past, Italian fashion house Versace will be collaborating with H&M later this year. Donatella Versace will design a line to be sold in H&M stores all over the world this coming November 17th.
Donatella worked hard to position Versace as a luxury brand; she claimed creating a line for H&M would create a hindrance of that, and cause confusion towards the brand.
“I respect everyone who does it,” she said. “But the reason I didn’t do it is because I work very hard to put the Versace line in the luxury section. I think to put the Versace line in H&M would confuse the brand.”
“The line is Versace.” Donatella says. H&M hinted that there will be extensive use of leather, silk, print, and color. There will be 40 pieces: 20 for Women, and 20 for Men. The line will include Jewelry and accessories. Women’s will include leather jackets, day dresses, evening dresses, boots, shoes and bags. The collection is also rumored to include bed sheets and pillows.
Let the panic-stricken anticipation begin , fashionistas!
Do you think Donatella will be able to work her magic like Alber?